Every web site project has two distinct phases: the visual and the functional. We begin each project from the outside in. What is the viewer looking for? What is this particular company's image and how do they wish to move it forward in the digital medium? The best programming is lost if the viewer interface fails visually.

We venture to stretch the visual envelope to find a solution that will grab interest while still communicating the essential message. And all is not complete until we are sure the solution can run fast in a browser. We sketch the essentials to make logical decisions on colors, copy, navigation and functionality. We then build web pages, build in functionality and compose a "beta" site which allows testing of navigation and function.

The final site is a well-tested suite of form and function and it all began with visual concept.

Live Web Development...

The Design Process...